There are many benefits to having your commercial space professionally painted. In this post, I will discuss several of those advantages to your business both in the painting contractor you choose and in the painting project you are thinking about.
Your Brand Depends on a Professional Paint Job
Next to your product, your business depends on how people perceive your brand. Whether you are in the hospitality industry or in the automotive industry, the colors you choose, the layout of those colors, and the professional application of them are important in conveying the right message to your customers and vendors. Great colors in the best paint poorly applied will do more harm to your business than you probably realize. When your clients approach your business and see walls, trim, and doors that are either dirty or poorly painted, they will draw conclusions about your character and your style. Don’t send the wrong message to your customers and vendors by trying to save a few dollars on your painting contractor or the materials you choose. Keep in mind that the impression you give your team and your customers in presentation will help inform them of who they should buy from.
You should also think of the possibilities that are achievable through a professional painter. Because they have more skill and can cut cleaner lines, they can create the perfect accent walls that might otherwise look awkward in the hands of a less skilled paint crew. You also have the ability for a wider variety of finishes with a professional. Our team can add texture coatings, painted graphics, and even install wallcovering and sound attenuation materials in your space. The possibilities are a lot greater when you hire a team that is dedicated to decorating rather than just painting.
Improved Curb Appeal
A professional paint job on the exterior of your building can make it look more attractive and well-maintained. If you are in the retail space, this will help your customers feel more confident in buying from you. If you are in the office or property management space, this can help attract more and even better tenants and employees. You can’t underestimate the power of the first impression. If you take care of your building and public spaces, most consumers will translate that into better care for them because you are taking pride in your physical spaces. Having your exterior or public interior spaces painted by a professional will help add to the perception that you are worth doing business with.
Extended lifespan
Painting the exterior of your commercial space can help protect it from the elements and extend its lifespan. Quite a few owners that we meet wait too long to deal with an aging paint job and find the repair costs far more than the paint job itself. We see this often with wood siding, EIFS, and masonry block buildings. One water penetrates and freezes, it is too late and will require the help of another contractor. It is important to be aware and not put off that paint job. Having it done professionally will ensure that your building is painted properly. You must remove and repair any loose paint or failing substrates before you paint.
For interiors, the public is more careless with walls that already look distressed. When you paint those public corridors and high traffic spaces more often, people tend to notice and will take more care with them. If they see a lot of damage on the walls already, they will assume no one cares and will not be as careful with your facility.
Improved employee morale
A well kept and professionally painted building can make employees feel more proud of their workplace. This often will lead to better morale, more cooperation, and higher productivity. The way you maintain the facility will inform your team of your expectations of them. If you care about the physical spaces, your employees are much more likely to interpret that more broadly. Hiring a professional will not only send the right message about your care of the team and business in general, but will leave a lasting impression that your team will see every day. Besides, when they see a professional crew painting their work areas, they will know you are just as concerned about them as you are with the brand. A professional painting team will raise the standard for your team in their work.
Easier maintenance
Choosing the right paint products or sheen can make your walls easier to clean and maintain. A professional painting contractor will be able to help you understand the benefits of one product over another. Choosing to have your employees paint or hiring the cheapest painter possible could leave you with a very short life cycle on your next paint job. A professional painting contractor will help you make the right decision to meet your facility management goals and plan.
Just like your smile tells the world more about who you are inside, the condition of your finishes in your facility tell a lot about you. If you are ready to make a better impression, give us a call for a free consultation – (317) 528-9500!
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